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Burger King will sell Beer and Burgers in South Beach…….at the ‘Whopper Bar’…

Burger King is planning on serving booze – with its burgers.

The fast-food chain will reveal plans to open a Whopper Bar that sells beer in Miami‘s trendy South Beach area, USA Today reports.

The place will be called a Whopper Bar……

By trying to wedge into the fast-casual dining arena with Whopper Bar, Burger King is chasing the 30-and-under crowd, which is the industry’s future growth, says Bradford Hudson, marketing professor at Boston University. But the move is very tricky, he says, because “Burger King means fast food.”

But Linda Lipsky, a restaurant consultant, says the move makes sense. “The Burger King customer is aging, so they’re just trying to grow up with the customer.”

The restaurant will initially sell Anheuser-Busch and MillerCoors beers. “You can have America’s favorite beers with America’s favorite burger,” Fallon says. More will eventually be added, he says.

January 22, 2010 - Posted by | Breaking News, Entertainment, Food, Media, Other Things, Updates | , ,

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