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Will ‘Shrek’ lead at the Boxoffice this weekend?

Weekend Briefing: 'Shrek' Shoots for Happily Ever After

Enough of the Green guy already!

He, he, he……

This weekend, the fourth and presumably final Shreklumbers into 4,359 theaters, surpassing Shrek 2 as the broadest release ever for an animated movie. Included in that sum are 2,373 3D sites, topping Alice in Wonderland (2010) as the biggest release yet for the format. Also opening is Saturday Night Live-based action comedy MacGruber at 2,551 theaters.

Shrek is one of the few franchises to gross over $1 billion, and it did it with only three movies. Shrek Forever After follows the series’ pattern of opening on the weekend before Memorial Day and arriving three years after the last movie. Whether it continues the series’ tradition of breaking the animation opening weekend record with each release is another matter, but it will have an uphill battle following audiences’ mixed reaction to Shrek the Third and Box Office Mojo reader polling that indicates far less interest thanShrek the Third had. In the “When will you see it?” polling, Shrek Forever After has landed closer toKung Fu Panda and other lower-grossing-but-still-popular titles.

The first Shrek kicked off the franchise with a tremendous $42.3 million on its first weekend in 2001, or the equivalent of nearly $60 million adjusted for ticket price inflation. It went on to gross $267.7 million (or over $375 million adjusted).

Good will from the first movie plus the shrewd addition of Puss in Boots took Shrek 2 to the next level in 2004: it raked in $108 million its first weekend (over $138 million adjusted), despite opening on a Wednesday, and went on to become the highest-grossing animated movie of all time with over $440 million (around $565 million adjusted).

The party cooled with Shrek the Third in 2007, but it would have been unrealistic for it to maintain the franchise’s pace, even if it was deemed up-to-snuff in terms of quality. It debuted to $121.6 million (over $140 million adjusted) and burnt out quickly, closing with $322.7 million (around $373 million adjusted)…….

Boxoffice numbers for May 21……

May 21
Updated Thursday afternoons

<< Prev. Week < Last Year View Index Next Year > Next Week >>
Rank LW Title Distributor Theater Count Change % Change Week #
> NEW RELEASES
1 Shrek Forever After Paramount (DreamWorks) 4,359 1
5 MacGruber Universal 2,551 1
29 Racing Dreams Hannover House 33 1
38 Solitary Man Anchor Bay Films 4 1
41 After the Cup: Sons of Sakhnin United Variance Films 1 1
43 Father of My Children IFC 1 1
45 Perrier’s Bounty IFC 1 1
> EXPANDING
3 2 Robin Hood Universal 3,505 +2 +0.1% 2
4 4 Letters to Juliet Summit Entertainment 2,975 +7 +0.2% 2
15 19 Alice in Wonderland (2010) Buena Vista 411 +8 +2.0% 12
27 46 Princess Kaiulani Roadside Attractions 47 +14 +42.4% 2
31 53 Human Centipede IFC 19 +1 +5.6% 4
32 57 Vincere IFC 19 +2 +11.8% 10

More……..…….

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May 21, 2010 - Posted by | Blogs, Breaking News, Entertainment, Family, Media, Men, Movies, PoliticalDog Calls, The Economy, Updates, Women | , ,

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